The Rebirth of Amor was founded on the premise that hair is not just a mere aspect of one's appearance, but rather a significant part of one's identity. Cherie, the founder, is a renowned celebrity master hairstylist, passionate educator, beauty influencer, speaker, and hair loss specialist who believes that hair has the power to transform a woman's confidence, attitude, and overall beauty.  

Cherie's journey towards becoming a master hair stylist and hair loss specialist began with her curiosity about the science and art of hair identifying her talent at a young age. As a teen, she turned her parents East NY Brooklyn living room into an after school salon.

Later, becoming the go-to stylist for both every day beauties and celebrities alike. Her work has featured on VH1, BET, and many print ads and across runways nationally. She honed her skills through education and years of experience, and her unique approach has made her a trusted name in the industry.

Hair loss can be a devastating experience for anyone, regardless of gender. For women, it can be particularly traumatic, as our hair is often a symbol of femininity, beauty, and self-expression. Losing our hair can feel like losing a part of ourselves, and the discomfort it can cause can be overwhelming. As someone who has witnessed countless women struggling with hair loss, I understand just how difficult it can be. That's why I'm dedicated to providing customized hair solutions for those who want to look natural and feel comfortable while dealing with hair conditions.

Hair is so significant in a woman's life; it is a reflection of our inner confidence and self-esteem.  I believe that hair care is an ongoing process so my services are designed to help my clients maintain their beauty between salon visits. My job is to help build confidence and help woman to live in their truth. Don’t be ashamed of your condition; loving who you are prior to your amazing hair transformations is key. These amazing wigs I create for you are just added glam and the cherry on top! You can trust that you're in the hands of the best with Cherie Amor.